At MAVA, we value your privacy and are committed to protecting your personal data. This policy explains how we collect and process your data in compliance with the GDPR and other applicable regulations.

1. Data Controller

The entity responsible for your data (the "Controller") is: MAVA, obrt za marketing, vl. Maksimilijan VartušekAddress: Ante Mike Tripala 3, Zagreb, Croatia Email: maks.vartusek@gmail.com

2. Information We Collect & Why

We use specific third-party platforms to run our website and business effectively:

• Analytics & User Behavior: We use Google Analytics and Framer Analytics to monitor traffic. We also use Microsoft Clarity to analyze user behavior through heatmaps and session recordings to improve our website's usability.

• Marketing & Tracking: We utilize Google Tag Manager to manage tracking scripts. To measure ad performance and provide relevant content, we use the Google Ads Pixel, LinkedIn Insight Tag, and TikTok Insight Tag.

• Communication: When you contact us via our website, your data is processed through Framer Forms and stored/managed via Google Workspace (Gmail).

3. Legal Basis for Processing

We process your data based on:

• Your Consent: For marketing cookies and newsletter subscriptions.

• Legitimate Interest: For website analytics and responding to your direct inquiries.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal or reporting requirements.

5. Your Rights

Under the GDPR, you have the right to access, correct, or delete your personal data. You may also object to processing or withdraw your consent for marketing at any time by contacting us at maks.vartusek@gmail.com